“I began my journey in the yarn trading industry in 1975, working as a distributor for one of Pakistan’s leading textile groups — the Manoo Group. Renowned for their excellence in yarn manufacturing, collaborating with them allowed me to gain deep insights and achieve key milestones in the textile sector.

After accomplishing my goals in the yarn industry, I had the opportunity to travel around the world. During my travels, I discovered remarkable innovations in the FMCG sector. I’ve always had a keen interest in the advancement of fast-moving consumer goods and envisioned my sons becoming a part of this dynamic field.

Since 2012, they have built strong global relationships and have been delivering high-quality FMCG products and services — both internationally and within Pakistan — with integrity and excellence. I take great pride in seeing our shared vision grow through their dedication, innovation, and forward-thinking leadership.”